Tropical smoothie is a perfect example here.

They use less fruit, don’t freeze the fruit. It’s mostly ice. Then they add sugar.

It’s wayyyy cheaper, but it’s just blended sugar ice with some fruit, not a real smoothie.

But then places that make real smoothies can’t make them as cheap Because they have to deal with frozen fruit Logistics and need more fruit

It’s way better, but they can’t compete with tropical smoothie