Don’t hate the player, hate the game. They can’t turn their nose up at any effective advertising channel, even if it’s one that shitty, and even more so if it’s one gleefully used by the people trying to dismantle society. Honestly £2m over more than two years doesn’t seem like that much anyway.

… Over 26 months

… Across over 100 influencers

That’s really not a lot of money when you put it next to traditional advertising costs.

Now watch the right wing press use this as an attack line because they don’t like new media