Total streaming engagement is up, but the demographics of streaming-exclusive viewers are getting more top-heavy. Here's why Hollywood needs to track the behavioral shifts behind streaming.
Streaming services are not being picked up by people under 34
(which is probably why Jack Manifold got that Netflix deal)
I’m pushing 40 and honestly if people didn’t share streaming passwords with me, I just wouldn’t watch anything streaming I have a digital antenna for the news and a library card for everything else.
I’m pushing 40 and honestly if people didn’t share streaming passwords with me, I just wouldn’t watch anything streaming I have a digital antenna for the news and a library card for everything else.