Melania Trump's eponymous documentary flopped in its London debut.UK cinema chain Vue's will premier "Melania" at 3:10 p.m. at its flagship Islington theater in London, but so far only one person has bought a ticket and just two tickets have sold for a 6 p.m. showing – undercutting President Donald ...
  • pelespirit@sh.itjust.works
    0·
    2 months ago

    That’s because it’s a bribe, and not a documentary that’s supposed to make money, lol.

    “I’d be amazed if box office gets reported on this title,” one industry insider told The Mirror, adding that the film’s distributors might be paying a fee to cinemas to screen the movie, an established practice known as “four-walling.”

    Documentary filmmaker Stefano Da Frè, who was not involved in the film, told CNN that “data-driven” Amazon would not have invested that much expecting to lose money.

    “With all their tools, all their AI, Amazon Web Services — they didn’t just come up with that number randomly,” Da Frè said. “They believe, through their metrics, that it’s worth that amount.”