I have heard one definition of “a sudden change that makes something once niche and seldom-seen become ubiquitous”, such as the sudden reduction in price of consumer computing in the 1990s
I have heard one definition of “a sudden change that makes something once niche and seldom-seen become ubiquitous”, such as the sudden reduction in price of consumer computing in the 1990s
Yes, that’s more or less marketer-ese and a bullshit phrase at this point. In everyday usage it pretty much means “any change that we’d like to present as a major one”, and there are ways of phrasing that so you don’t sound like an advertising executive