Lionsgate is clearly very confident in Paul Feig’s ability to deliver the goods with his sequel to The Housemaid, which will go up against two major blockbusters next year…
Ugh more manufactured corporate social media engineering.
Barbenheimer made every marketer and social media manager wet themselves with excitedment and now they try to force it every year. Ironically now it means less and less every time they try to force something to be “viral”. It’s very “how do you do fellow kids”. Yes yes we are super hip and cool, now go see our movies.
It’s a little annoying.
I think these types of events have to happen naturally. “Dunesday” seems not only natural, but unwanted from the corporate side, as I’m hearing that Warner Bros. locked down access to the IMAX theaters for Dune Part Three, so Disney might push up the release date for Avengers: Doomsday so that they can get some IMAX showings.
Hot take, but I think Dunesday will actually be bigger than Barbenheimer, at least when it comes to box office results. However, I think it will be a very, very long time until we get another theatrical event like that again.
ugh. I have been hating stuff lately but if they do the actual secret wars plot I may be suckered into seeing it.
Move over Dunesday, House Wars is coming!
