McDonald’s is removing artificial intelligence (AI) powered ordering technology from its drive-through restaurants in the US, after customers shared its comical mishaps online.
A trial of the system, which was developed by IBM and uses voice recognition software to process orders, was announced in 2019.
It has not proved entirely reliable, however, resulting in viral videos of bizarre misinterpreted orders ranging from bacon-topped ice cream to hundreds of dollars’ worth of chicken nuggets.
McDonald’s told franchisees it would remove the tech from the more than 100 restaurants it has been testing it in by the end of July, as first reported by trade publication Restaurant Business.
This seriously makes me crazy, whoever thought/thinks this makes any sense whatsoever as a menu design is out of their skulls. Please, PLEASE just a simple list of menu items with prices, these flashy changing menus offer nothing but frustration and slow things down.