Skavau@piefed.socialM to Television@piefed.socialEnglish · 8 days agoCBS Says It Will Develop New Late Night Concepts After Axing Stephen Colbert, but ‘Immediate Profitability’ Is the Focus With New Byron Allen Dealvariety.comexternal-linkmessage-square6linkfedilinkarrow-up124arrow-down13
arrow-up121arrow-down1external-linkCBS Says It Will Develop New Late Night Concepts After Axing Stephen Colbert, but ‘Immediate Profitability’ Is the Focus With New Byron Allen Dealvariety.comSkavau@piefed.socialM to Television@piefed.socialEnglish · 8 days agomessage-square6linkfedilink
minus-squarereddig33@lemmy.worldlinkfedilinkEnglisharrow-up6·7 days agoByron Allen is paying for the timeslot, similar to an infomercial or a home shopping slot. And he gets to own/sell the ad revenue for that space. CBS was making more money from selling Colbert ad space then they will by selling it to Allen. They just didn’t like Colbert’s politics/point of view. I do wonder if affiliates have the option of running their own programming in the slot instead. https://www.pajiba.com/tv_reviews/cbs-is-replacing-stephen-colbert-with-an-infomercial-essentially.php
Byron Allen is paying for the timeslot, similar to an infomercial or a home shopping slot. And he gets to own/sell the ad revenue for that space.
CBS was making more money from selling Colbert ad space then they will by selling it to Allen. They just didn’t like Colbert’s politics/point of view.
I do wonder if affiliates have the option of running their own programming in the slot instead.
https://www.pajiba.com/tv_reviews/cbs-is-replacing-stephen-colbert-with-an-infomercial-essentially.php