“Network TV is dead. We’re just going to do infomercials for the elderly and rural people with no internet now”
Byron Allen is paying for the timeslot, similar to an infomercial or a home shopping slot. And he gets to own/sell the ad revenue for that space.
CBS was making more money from selling Colbert ad space then they will by selling it to Allen. They just didn’t like Colbert’s politics/point of view.
I do wonder if affiliates have the option of running their own programming in the slot instead.
CBS: we’re totally about profits! Look! We said the focus is on immediate profitability! How can we NOT be competent?
“I grew up in late night. I believe in late night.
And I have cancelled late night.
I think the reality is that the reach is still there, but the reach is there primarily on YouTube, which is under monetized. So if we’re going to go back into that space, we have to go back into that space with a different financial model. We’re developing other ideas.”
I agree, but I don’t know what CBS could create that would fit. Clearly the podcast format works well, but you don’t need CBS for that.
Outdatedmediaformatsayswhat
