I translate for a living, and sometimes I’m forced to translate marketing. Lately there’s a shift in the bullshit copy I receive to work on. Slogans 6 months ago were all ‘Use AI or your company goes broke!’ and now it’s ‘Use our product to make your AI agents more efficient and reduce token use!’. It’s hilarious, I’m half ashamed to have to participate in perpetuating this garbage, and fascinated that any decision maker in any organization would keep adding layers of bullshit on top of their tech stack to stay ahead of the competition. I wonder how many layers of bullshit they can still squeeze between reality and profit before it all comes down.
There is some ai company that routinely spams my work email. Various typical vague, “AI will fix everything with your work” promises.
Then some report came out that 95% of business AI adoption failed. I figured either it would be ignored, or some response explaining how the study was mistaken or didn’t say what folks said it did.
Instead, that company said “Study shows that 95% of business use of AI fails, you don’t want to be in that 95%, so use our services to make sure you are in that 5%”. Had to hand it to them, they really found a way to steer into the skid.