Edit: As @bdonvr@thelemmy.club points out below

  1. This is just a mascot and is not a new logo
  2. The blog referencing Mozilla’s statement on the mascots gender says, (he/she/they/them/it), use whatever pronoun you prefer.
  • brucethemoose@lemmy.world
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    16 hours ago

    At risk of being abrasive…

    I see blue checkmarks, I downvote. Nothing personal. But I don’t want to support that even indirectly.

    • Holytimes@sh.itjust.works
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      1 hour ago

      Eh at this point I’m just sick and fucking tired watching sexuality become nothing but marketing bait. People’s sexuality and gender are becoming nothing but a two cent market gimmick and it’s fucking insulting.

      This isn’t cool representation! It’s hey lgbtq people your stupid and fucking easy. Look we can use the right words. Trust us and buy our shit.

      It’s just the fucking corporatization of rainbows in June all over again.

      • NostraDavid@programming.dev
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        6 minutes ago

        watching sexuality become nothing but marketing bait.

        This is what I figured what would happen once people started pushing for more explicit sexuality acceptance. This is the bed they made.

        Trust us and buy our shit.

        This is also due to people inside said corporations pushing for this shit due to ideological reasons.

        *some LGBT:* Give us the positive attention and validation that we crave! *Large Corporations, seeing opportunities:* OK *some LGBT:* No, not like that!

        Again, welcome to their bed.

      • Pyr@lemmy.ca
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        39 minutes ago

        Yeah agree

        It’s a fucking fox, why does it need to have a specific gender? It was genderless by default they don’t need to announce it one way or another, other than to pander to people.

      • bitjunkie@lemmy.world
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        1 hour ago

        “Becoming” as though “sex sells” hasn’t been a thing for literally as long as we’ve had the concept of commerce…

    • nightlily@leminal.space
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      16 hours ago

      Good instinct. Pirat_Nation is a grifter/ragebaiting account. No one should be giving him visibility.

      • brucethemoose@lemmy.world
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        16 hours ago

        I mean, yeah… It’s a blue checkmark account.

        At this point, if you’re paying for extra engagement on Twitter, that is beyond “benefit of the doubt.” It seems safe to assume its some kind of attention farm.

  • MithranArkanere@lemmy.world
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    20 hours ago

    Look at all those distractions about nothing and lies. Everyone knows the real reason any mascot is ever made sexless or gender neutral is to save on materials, so merchandising is cheaper.

      • humorlessrepost@lemmy.world
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        14 hours ago

        That’s actually a pretty complex question. Are they even capable of conceptualizing their own internal model of themselves as it compares to their species’ gender norms?

        Since they’re not social species, I’d be very surprised if they could.

        • Pup Biru@aussie.zone
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          4 hours ago

          likely yes. species in general are able to conceptualise gender because it’s necessary for procreation (keep reading; i promise this ends in a view that’s pro-trans but stronger because it’s harder to debate against)

          homosexual behaviour in animals among complex species line anthropoids is at minimum of ~10%, so even accounting for preference imo it’s pretty clear mammals are able to conceptualise gender, since gender is about roles specifically rather than sex and this 10% number is about exclusively homosexual sheep (apparently the number is 25% among black swans where the number includes homosexual pairing/parenting/etc instead of just sexual relationships)

          anyway, point being even among the most limited term animals tend to be able conceptualise gender

          but that’s not at all what the character of a mascot is about: a mascot is inherently an anthropic projection of human behaviour onto an animal (thus basically why furries exist and are pretty closely associated with mascots)

          imo firefox mascot can “somewhat legitimately” (and even perhaps “not uncharitably” - just ignorant maybe) be viewed either as less than 10% of animals displaying “transgender” behavour (ie the numbers displaying gendered behaviours that don’t match their sex - ignoring the concept of gender) and thus 10% of firefox mascots should be non-binary (yes i’m mixing those terms because remember this is the charitable but ignorant interpretation) and firefox doesn’t yet have 9 gendered mascots… or it can be viewed as 90% of mascots generally being gendered and thus a specifically non-gendered mascot in the “corpus of mascots” is warranted… but then it could be argued that actually the majority of mascots are non-gendered: perhaps not specifically, but implicitly simply because humans have grown to dislike misogyny and prefer female representation

          i’m saying this not because i necessarily agree with the reaction, but because it’s important to understand the alternative viewpoint regardless of agreement in concept. it’s at the very least more complex than the simple argument acknowledges

          imo representation is important, as we’ve pretty unambiguously agreed with female representation and even homosexual representation more broadly since about the 90s

  • realitaetsverlust@piefed.zip
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    2 days ago

    The gender orientation of the firefox logo is something I haven’t thought about ever.

    What’s the point of this?

    • Holytimes@sh.itjust.works
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      1 hour ago

      The point is corporations have realizing lgbtq people are fucking just as retarded and easy to manipulate as everyone else

      You say they/them and sell shit to a new demographic. It’s the same shit as all the rainbow fucking crap in June.

      There’s no actual representation happening here. It’s all just shallow bullshit to sell you shit and manipulate you.

    • bdonvr@thelemmy.club
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      2 days ago

      The point is that you’ve fallen for some idiots on X making up culture war bullshit.

      Kit’s supposed pronouns aren’t mentioned by Mozilla anywhere in any Mozilla announcements.

      One news site attributes this quote to Mozilla

      Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.

      That’s the one and only place that even remotely mentions it as far as I can tell. And it’s not even a statement that it’s NB or they/them… More like it’s a fictional mascot call it what you want.

      • Pup Biru@aussie.zone
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        3 hours ago

        look i agree the x post is culture war shit, but mozilla does mention the gender of their mascot in their branding resources… but imo this is less of an explicit recognition about the mascot being non-binary and more a function of the mascot being able to be interpreted by humans however they like, and “it” being the term they seem to use simply to increase ambiguity and feelings of personal connection to the mascot for the most people

      • AmbitiousProcess (they/them)@piefed.social
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        2 days ago

        Mozilla uses “they’re” to refer to Kit, but other than that there’s no explicit statement at all.

        Kit is a companion, not a commentator. They’re not here to deliver punchlines. Kit shows up as a small signal that Firefox is working for you, then steps back so you can keep moving.

        • JayGray91🐉🍕@piefed.social
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          1 day ago

          I used “they” etc. when I don’t know the gender of the person I’m talking about. I feel like that’s the safest assumption.

          • Pup Biru@aussie.zone
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            3 hours ago

            which is from a notoriously “pro-conservative” twitter account, so safe is highly debatable given that the “conservative” label is often applied to provably false arguments

            replied to the wrong comment

        • Pup Biru@aussie.zone
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          3 hours ago

          which is from a notoriously “pro-conservative” twitter account, so safe is highly debatable given that the “conservative” label is often applied to provably false arguments

    • wrinkle2409@lemmy.cafe
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      2 days ago

      True, it was just “a fox” for me so far. I didn’t really care about the gender of a drawing. I guess it is a good awareness move though

      • errer@lemmy.world
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        2 days ago

        Feels like a publicity stunt more than a genuine attempt to include non-binary people.

          • Pup Biru@aussie.zone
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            3 hours ago

            they do though via stating its pronouns - even including it, repeatedly referring to it even in their intro blog post as “they”

            but that’s because it’s a feature to increase the feeling friendliness of the browser by establishing personal connection via the application of any (or non-) gender by the user no matter their preference rather than intended as a portrayal of a sentient character having made a decision for themselves

              • Pup Biru@aussie.zone
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                3 hours ago

                that’s exactly it: in context, kit is a feature intended to be interpreted by the user; not a representation of a sentient character having made a conscious choice to be non-binary simply because of mozilla’s chosen pronouns and lack of gender expression

        • jaybone@lemmy.zip
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          2 days ago

          Exactly this. It feels like some kind of nonsense spam or troll.

          If I was to take the bait, I might say it was to cover for their CEO making some anti gay marriage political contribution. But that was like 15 years ago, I don’t even know if he’s still CEO or if anyone even remembers.

      • realitaetsverlust@piefed.zip
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        2 days ago

        To me, this feels more like a PR move than an awareness move. Kind of like: “We don’t wanna do anything substantial so uuuuh let’s just make our logo non-binary”.

        • Pup Biru@aussie.zone
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          3 hours ago

          but it’s not a PR move… their blog post lays out the reasoning: kit is intended to exist in the browser to make users feel good about using the browser. it’s a friendly “congratulations for interacting” and “we’re doing something for your benefit” (as an anthropomorphic representation of that behaviour) character, and a feature of it as an engineered feature is that the user can apply any gender they like. kit hasn’t made a choice to be non-binary; mozilla has made a choice to make kit specifically ambiguous both in aesthetic when drawn and pronouns when written about

        • zarkanian@sh.itjust.works
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          2 days ago

          It’s a terrible PR move if you don’t say anything about it. They didn’t say “Hey, look! Our mascot is non-binary!” All they did was use they/them pronouns.

    • zarkanian@sh.itjust.works
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      2 days ago

      Well, if I was creating a mascot, and I didn’t want to think about their gender orientation… they/them pronouns are what I would use. Mozilla actually didn’t announce the mascot’s gender. People just saw they/them pronouns and made the inference from there.

    • BlackLaZoR@lemmy.world
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      1 day ago

      There’s no point. It’s just some dumb manager fixated over gender identity spreading their ideology

      • Pup Biru@aussie.zone
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        3 hours ago

        it’s not even that… kit doesn’t have a gender identity: kit expresses ambiguity in gender so that the user can decide for themselves no matter who the user is. kit is a feature; not a character having made a decision about their gender… and their non-gendered pronouns are simply part of that feature

    • Lumidaub@feddit.org
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      Most people default to “this entity is male” without more context. I do it too, it’s a bit of an issue I try to be aware of but regularly fail. Male is default, female is marked; that’s why the stereotypical “girl” character in video games is just the “boy” character but with eye lashes and lips and maybe high heels. (And non-binary doesn’t exist, obv /s)

      So I can see this as making the non-genderedness explicit.

      Edit: I don’t have the spoons to elaborate on “male is default”. Can someone else maybe jump in? Thx.

      • DisgruntledGorillaGang@reddthat.com
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        2 days ago

        Its a fucking cartoon logo, I’ve never once thought about its gender identity or called it any gender for that matter. I click on it, and that’s the extent of my interaction or consideration.

      • realitaetsverlust@piefed.zip
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        Most people default to “this entity is male” without more context.

        I have a hard time wrapping my head about this sentence. I don’t think about the gender of any entity without more context because it’s usually completely irrelevant.

        Male is default, female is marked

        So, I didn’t grow up in an english speaking country, but if I hear “the baker” I don’t automatically assume it’s a man. I think it’s a person that bakes bread and pastry. The same with “the mechanic”, “the engineer”, etc. It’s all - by default - a person.

        Now, if we were to talk german, there is actually a difference. As “the baker”, for example, we have “Bäcker” as Male and “Bäckerin” as female. The reason why male is “the default” in german is because it’s shorter. That’s it. If you say “Der Bäcker”, it’s as you’d say “the baker” in english, you don’t automatically make an assumption about the gender. If you say “Die Bäckerin”, you are referring to a female baker specifically.

        So I can see this as making the non-genderedness explicit.

        Honestly this feels more like a mockery of people that identify as non-binary than raising any kind of awareness. Kinda has some “apache combat helicopter” vibes.

        • stray@pawb.social
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          3 hours ago

          I grew up in a very male-as-default English-speaking culture. Any animal, robot, or plant would be referred to as it or he, unless that creature/thing has additional female markers such as wearing pink, makeup, etc.

          For examples look at the designs of Mickey and Minnie Mouse or Babs and Buster Bunny. If you draw a little blob with eyes, people will say “He’s/It’s cute.” If you put a pink bow on it, they will say “She’s cute.”

          You can even look at the word “woman” itself. “Man” originally just meant any person, but “woman” was invented to speak specifically about a “wife-man.” Going to your German examples, why did they make special words for female bakers, etc. and none for male bakers? It’s because male is the default and female is a deviation from that norm. You don’t need a special word to describe the default assumption.

          There’s this old riddle:

          A father and son are in a car accident. The father dies at the scene, and the son is rushed to the hospital. When he is taken into the operating room, the surgeon says, “I can’t operate on this boy! He’s my son!” How is this possible?

          It plays on one’s assumptions about gender.

        • Ephera@lemmy.ml
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          2 days ago

          They’re not talking about language with the male-as-default, but rather for example this:

          The depiction with less discerning features is what we assume to be male. If you want to express female, you have to add a dress or long hair or curves etc…
          There’s actual scientific research on this bias existing, although I don’t know in what way this extends to animal depictions.

      • ttyybb@lemmy.world
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        2 days ago

        And non-binary doesn’t exist, obv /s

        If not binary then how made of 1s and 0s?

        • Lumidaub@feddit.org
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          Have you ever seen 1s and 0s out in the real world, outside your smarty-pants books? Thought so. Maths don’t real, checkmate atheist.

      • FellowHuman@lemmy.world
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        2 days ago

        That highly depends on the language.

        Example in Czech: Generic Fox (Liška) is a girl Generic Wolf (Vlk) is a boy

        Because our words themself have genders. Fox: Liška (girl) Lišák (boy) but default if you don’t knoe the sex of the animal is in this case the girl version.

        This differs per language. And in german (if I’m not mistaken) fox is Der Fuchs, so boy.

        I’m using boy/girl instead of male/female, because … I don’t know, that is how I think about it.

        • realitaetsverlust@piefed.zip
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          And in german (if I’m not mistaken) fox is Der Fuchs, so boy.

          That’s true, but the grammatical gender has nothing to do with the actual gender. Nobody thinks that all foxes are male, just as nobody thinks that spoons (Der Löffel) are male or the street (Die Straße) are female. They can also change depending on the amount. For example, if we take “Haus”, which means house, we say “Das Haus” if we talk about a single house, which would be neutral, but refer to multiple houses as “Die Häuser”, which would be female. Nobody thinks houses become female once there’s more than one tho.

      • Nima@leminal.space
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        2 days ago

        to be honest, 99% of people don’t even think about gender at all without being prompted to. especially when it comes to mascots like the firefox logo. its a browser.

        this seems like a PR move by mozilla and nothing more.

    • ayyy@sh.itjust.works
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      Edit: this post is literally not true Mozilla didn’t say any of this it’s just a hoax.

      Somebody at the Mozilla foundation justifying their pointless job.

  • bdonvr@thelemmy.club
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    By the way this is NOT a new Firefox logo. It’s just the fox mascot drawing that may be used in other parts of the UI like the welcome screen after a new install, or on social media.

    The actual logo remains unchanged.

    On top of that nowhere in the announcement are the supposed pronouns mentioned: https://blog.mozilla.org/en/firefox/meet-kit/

    Actually the whole thing may be bullshit. Literally the only Mozilla reference I can find to Kit’s pronouns is a statement given to like one or two blogs, and it says that any pronoun is acceptable.

    Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.

    That’s attributed to Mozilla here: https://www.neowin.net/news/firefox-has-killed-its-old-mascot-heres-what-the-new-cute-one-looks-like/

    All other references seem to be chuds on X claiming that it’s explicitly they/them and acting like Mozilla is making a big deal about that. As if it matters either way.

    If you had some kind of reaction to this post you’ve fallen for culture war bullshit propaganda, congratulations.

    • MrKoyun@lemmy.world
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      Its to funny how whenever a Mozilla brand related thing happens its clarified that the firefox logo is not being changed. In no other context of a product receiving a new mascot would a clarification be needed that the logo is still the same.

      • Pup Biru@aussie.zone
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        they do make explicit mention of non-gendered pronouns in their branding guidelines for kit. the intro blog post is an expression of those guidelines

        but every announcement by mozilla makes it clear that kit isn’t about taking a stance on gender: it’s simply explicitly about not taking a stance on gender

    • ApertureUA@lemmy.today
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      2 days ago

      Not on topic but sure do wonder why they silently pulled the Dino 2 years (I think?) prior and made the browser look boring. I guess it was apart of the master plan to shove a new mascot there and make media attention, + furry bait.

      • Ephera@lemmy.ml
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        2 days ago

        The dino represents Mozilla, not Firefox itself. And yes, for a while, Mozilla didn’t have the dino in its official branding, but it’s now back in there. The flag is a dino head. As per usual, significantly more drama was made about them “removing” the dino than it was worth.

          • Pup Biru@aussie.zone
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            3 hours ago

            but that was again not about removing the dino as much as as it was about differentiating mozilla from firefox by taking the mozilla identity from firefox because mozilla is more than firefox and behaves differently to firefox, and giving firefox its own identity which is more friendly

  • Earthman_Jim@lemmy.zip
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    What if… hear me out… what if we remove the focus on gender altogether? What if we stop engendering things that don’t have genders? Like logos… and behavioral attributes…

    • NostraDavid@programming.dev
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      Just don’t go as extreme as trying to de-gender languages, like Spanish, which is a gendered language (as are several others):

      There is no latinx, only latina and latino. Whoever uses latinx unironically can fuck right off, for being an ignorance cringelord.

    • SaraTonin@lemmy.world
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      Since Mozilla actually didn’t and the post is based on a lie, I’ll say congratulations, your reaction is almost certainly what they were hoping for

      • Earthman_Jim@lemmy.zip
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        You don’t think people childishly over-anthropomorphize a lot these days? Cause I do, and that’s what my comment was about.

        • SaraTonin@lemmy.world
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          I mean, if you can provide data which shows that anthropomorphisation - specifically the unwarranted attribution of gender to things which are genderless - is on the rise and can demonstrate, or even articulate what the real-world harm of this is, then maybe I will agree that ranting about it in response to a tweet from an anti-woke twitter user lying about it in order to stir up tired “culture war” arguments isn’t silly

          Perhaps we should also rant about the erosion of male-dominated spaces into spaces which are “lame and gay”, given that there are now women who play Warhammer?

          • Earthman_Jim@lemmy.zip
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            Why would I have an issue with women playing warhammer?

            I’m explicitly saying that I think assigning things like warhammer (a genderless concept) as being for either men or women is stupid.

            The issue I have is everything being put into one of two categories that are essentially irrelevant.

            Gender is far less relevant than people make it; its emphasis is a long standing sociological trend that I hope can die as people feel more accepted and secure.

            • SaraTonin@lemmy.world
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              20 hours ago

              Again, the question is can you demonstrate that this is actually something that is increasing?

              The relevance of the second tweet is that it’s from the same person. They’re trying to get an angry reaction from people to help fuel culture war bullshit. And you provided exactly the reaction they were after

              There ** was** no “focus on gender”. They just pretended there was so that people like you would amplify the signal. You fell for it without first stopping to check whether or not it was true

    • axx@slrpnk.net
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      It’s a mascot, not a logo. So it having a gender isn’t strange.

      Also, since its pronouns are (quoting the announcement blog post) “he/him, they/them, she/her, and it” that is very open and not rather post-gender, in my opinion. The focus in the announcement is not on thee mascot’s gender in fact.

    • ksh@aussie.zone
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      Any and all other identities as well. It’s a never ending ad nauseam non evidence based, non measurable and inconclusive debate.

  • corsicanguppy@lemmy.ca
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    The old one was also non-binary. Prove me wrong.

    (Honestly, I just don’t care. Load the web page and render some JavaScript already)

  • adam_y@lemmy.world
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    16 hours ago

    Such wildly fake outrage.

    The real outrage should be that we care what the pronouns of any corporate mascot are.

    They aren’t real. They aren’t able to feel. Corporations are not people.

    “It” until you are open source and then we talk.

    Same goes for Ronald McDonald.

    • Pup Biru@aussie.zone
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      3 hours ago

      imo even in socialist societies brands need some protection because it’s possible to have higher quality or “differently moral” products still where people can choose the cost trade-offs of the products they use which means one product shouldn’t be able to use the investment/differentiation of another product in brand (and to a point ux research as this disincentivises usability and feeling over brochureware and copying investment in non-tangibles) to pretend to be the different product

      mozilla can be legitimately pro-foss-software in its mission and not include pro-foss-everything in furtherance of that single goal

      even then though mozilla provides downloads of their kit assets

      heck even marketing - to a point - is necessary to foss software… linux probably wouldn’t have taken off without the investments of microsoft and apple in making consumer hardware both usable (relative to early computers) and marketable

  • Jake Farm@sopuli.xyz
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    2 days ago

    Are telling me they fired the previous mascot to hire a gender minority? Smh

    • Ephera@lemmy.ml
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      2 days ago

      Mozilla didn’t bring it up. The story is made up by right-wing trolls.